Everest Takes Over From Mangas

What are the next markets for Mangas? Isabelle Parize, vice chairwoman, said “we are planning to launch Everest in Italy. ” (source EGR).

Perhaps the above sentiment has truly been taken to heart as Mangas announced today they re rebranding as BetClic Everest Group. ‎ Perhaps an unsurprising move given the http://www.mangasgaming.com site en construction message offered up on www.mangasgaming.com.

A significant power, Mangas Gaming has rapidly built and purchased a gaming portfolio comprising 4 diverse brands, Everest Poker, BetClic, Bet-at-Home and Expekt.  the challenge has always been how to amalgamate these disparate brands into one business.  The change to the above name gives some insight into their strategy for 2011.

The group offers, sports and horse-race betting, poker, casino, skill games and bingo in 25 languages.  Active in 100 countries and they claim to have 12 million customers, the group is spread over 25 countries.  One of their major markets is France where recent legislation has created some interesting hurdles for their brands but perhaps also the opportunity to dominate.

Led by Nicolas Béraud, Mangas Gaming boasts very impressive backers in the form of  “Lov Group” and “La société des Bains de Mer”.